Branding + Website
How do you brand a revolutionary new product that promises to end slipping injuries once it's applied on dangerous slippery surfaces? You make it stick!
The logo was made to resemble a dark square sticker peeling its underlying layers, embedded inside it is the logotype and the universally-standard pictogram of the falling man with its signature cautionary yellow color. The yellow pops out with the help of black, and a cool shade of blue is used to tone it all down and will make for a memorable brand that is easy on the eye and conveys the message of the product.