Branding + Packaging
Every person living in Kuwait knows the unmistakable aroma when they enter a Ramlawi bakery. Operating Since 1960, It is one of the oldest bakeries in Kuwait specialising in breads, pastries, cakes, and sweet oh-so-sweet confectionaries. The owner sought us to update the Ramlawi brand completely without sacrificing its essence.
The team used the letter ‘R’ in Arabic to represent the Sickle, a vintage tool for farming wheat. The Mirror continuation of the letter 'R' in English stabilises the logo and creates balance. the brand was finished with the colors palette derived from the many browns of a bread crust.