Branding + Web Design
Oasis Partners is a growing boutique merchant banking, investment and advisory firm based in the USA with a branch in Kuwait and other locations around the Middle East. They contacted us to seek help in polishing their inconsistent logotype to signal their international growth and to appeal to their growing local clients.
We made the letter "O" prominent by scaling it larger and emphasizing in within the logotype as a symbol of perfection and focus. We then refined the serif typography, introduced a matching Arabic type and created a proper guideline for implementation on their corporate literature, stationary, printed materials, brochure and website. The completed guideline transformed their identity to become on-par with their aspirations and growth strategy in the local and international markets.