Branding + Environmental Graphics + Interior Design
"A Kuwaiti Fast Food Restaurant!" We exclaimed as we heard about this cool new concept from our clients on our initial meeting. We were intrigued from the the start, and we set out to create this unconventional brand. Stripped from all the clichés of the traditional Kuwaiti cuisine restaurants we conceptualized the restaurant in the 60's era when Kuwait was on the verge of an awkward marriage of modernism and traditional vernacular elements, and set in a fast-food environment composition with bold red and black colors and highlighted by a fun memorable logo.