Our client IUGTC is a subsidiary for the Alghanim Industries who are authorized distributors for Xerox in Kuwait. The identity design is based on the drums inside the printers. We created movement using different circle sizes and cuts to show different base colors drum CMYK. The color used was to give a clean sustainable color that express our care about the environment. We focused on quality, customer satisfaction, continuous improvement, and business working excellence, all of which have been mainstays of Xerox for many years.