Branding + Packaging
The idea behind this particular brand design comes from the brand itself. Being one of the most prestigious and chic jewellery start-ups, then the design was only fair for it to match the image. The feel comes from the elegant essence of the brand welded with the graceful lines of the collection.
With the notion of “Less is More” the design is based on straight lines, circles with light pastel colors. The minimal details in the logo are what give the logo and the brand itself the prestigious image sought after. The lines and circles when combined denote the initials of the shop, where as the use of silver and pastel colors shows grace.