Branding + Product Design
EZ Charge is the leading pioneer in the secure mobile charging station business in the Middle East. We were delighted when they asked us to design their brand and apply it on their machines. They will be placed in strategic locations throughout most GCC mega-malls starting with the Avenues. Marina mall and the Airport in Kuwait.
Our team decided to shape the brand around the iconography of the smart phone, plainly because it was too "standard" to ignore. We started with basic shape of a battery that gradually starts with green color indicating a full battery and ending with a yellow color, which stands for electricity and power. Ultimately it forms a hidden message that spells EZ.