BINAA is a comprehensive building design and construction supervision company, situated in the heart of Kuwait. Our collaboration with the architects of Binaa involved naming the firm and coming up with the branding. The aim of the name and the brand was to reflect focus on the built environment and design aspect of it.
We made a complete corporate identity, starting with the logo and stationary. The design of the logo used calligraphic technique employing a grid to have stability and balance. We used the Arabic word "Binaa”, which means building or structure, to reflect an iconic and modern style logotype. The highest point of the logo has a twist to represent the crown of a tower.